The most recent report from StatCounter Global Stats provides an overview of the market share held by prominent smartphone brands in Pakistan for the timeframe spanning January 2024 to January 2025. This report offers insights into consumer preferences and the competitive landscape among various manufacturers.
Highlights of Smartphones In Pakistan
- In 2025, the revenue in the Smartphones market in Pakistan is estimated to be US$3.9bn.
- This market segment is projected to grow annually by 3.11% (CAGR 2025-2029).
- When compared globally, China generates the highest revenue in the Smartphones market with US$111.9bn in 2025.
- In terms of per-person revenues, Pakistan generates US$16.14 in 2025.
- Looking ahead, by 2029, the volume in the Smartphones market in Pakistan is expected to reach 13.4m pieces units.
- There is an anticipated volume growth of 1.2% in 2026.
- The smartphone market in Pakistan is experiencing a surge in demand for budget-friendly devices due to price sensitivity.
Infinix’s success can be attributed to its commitment to providing innovative features, advanced technology, and fashionable designs that appeal to contemporary consumers. Alongside effective marketing strategies and a robust retail presence, Infinix has firmly established itself as the preferred brand for individuals in search of high-quality smartphone experiences.
Infinix holds a commanding market share of 16.56%, demonstrating its significant appeal among local consumers. The brand has concentrated on providing smartphones that are rich in features, addressing the requirements of a varied customer base. This strategic focus has allowed Infinix to surpass its rivals and secure its position as the favored option for numerous individuals in Pakistan.
Samsung closely trails with a market share of 15%, utilizing its well-established reputation and diverse product range to sustain a robust presence in the market. Vivo ranks third with a share of 13.61%, showcasing steady growth and consumer appeal. OPPO follows with 10.69%, recognized for its focus on advanced camera technology and stylish designs. Xiaomi rounds out the top five, holding market shares of 8.76% respectively, while other local brands 5% market share, Realme has a 4.67% market share and Apple has only 4.66% market share each successfully establishing their positions through value-driven offerings. According to the StatCounter Global Stats Jan 2024 to Jan 2025
- Infinix → 16.56% → Rank 1
- Samsung → 15% → Rank 2
- Vivo → 13.61% → Rank 3
- Oppo → 10.69% → Rank 4
- Xiaomi → 8.76% → Rank 5
- Local Brands → 5% → Rank 6
- Realme → 4.67% → Rank 7
- Apple → 4.66% → Rank 8
- Huawei → 3.58% → Rank 9
The trend underscores the necessity of aligning products with consumer expectations, resulting from the brand’s comprehensive in-house research and development efforts, which have proven advantageous for Infinix. By prioritizing innovation and accessibility, Infinix has effectively secured a substantial market share, positioning itself as a leader in a competitive environment characterized by global and regional competitors.
As the market progresses, the rivalry among these brands remains fierce. Factors such as innovation, pricing strategies, and impactful marketing are expected to play a crucial role in influencing consumer choices.
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