Instagram, one of the most popular social media platforms, is well-known for its diverse features, particularly its reels. I often find myself scrolling through Instagram reels to pass the time, and sharing them with friends adds to the enjoyment. Recently, Instagram has introduced a new feature called Blend, which simplifies the process of sharing your scrolling experiences with friends. This invite-only feature creates a personalized Reels feed that two users can share privately through direct messages.
After a year of testing, this feature is now officially available. Blend allows users to invite a friend to collaborate on a unique feed, with Instagram’s algorithm curating Reels based on users’ interactions and preferences.
Instagram Blend Feature
“Blend is a customized Reels feed made just for you and a friend,” Instagram stated, emphasizing its exclusive nature and the joy of shared exploration.
So, how does it work? It’s quite straightforward. You send an invitation to a friend to join the Blend. If they accept, a shared feed will appear in a chat-like format where both users can enjoy personalized Reels, react with emojis, and exchange messages.
This feature has been rolled out to all users, following its beta launch in March 2024, and is now accessible on both iOS and Android devices.
You’ll notice a Blend icon at the top-right corner of your DM thread, right next to the call buttons. If you ever feel like ending the Blend, you can easily opt out at any time. Currently, Blend is limited to Reels, and it remains to be seen if Instagram will extend this feature to include Stories, photos, or other types of content.
Overall, this addition is a delightful enhancement to the app. For those who often share reels with friends, it’s a fantastic feature. If you frequently exchange reels, you’re sure to enjoy it. Give it a try and let us know your thoughts!
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