The local smartphone scene gets a boost with the launch of the Nothing Phone (2), Phone (2a), and the budget-friendly CMF Phone 1 in Pakistan. Jazz, through its lifestyle brand RoX, partnered with Yellostone Technologies, which will handle distribution.
Today’s event at Jazz headquarters in Islamabad brought together industry leaders and tech fans to welcome these new phones. This marks the arrival of one of the most innovative brands in the Pakistani market.
The official prices in Pakistan have been set as follows:
- Nothing Phone (2): Rs. 239,900
- Nothing Phone (2a): Rs. 144,900
- CMF Phone 1: Rs. 84,900
Kazim Mujtaba, head of Jazz’s Consumer Division, spoke about how RoX and Nothing share a bold, youthful image. “Nothing is made for Gen Z—bold, innovative, and design-focused. RoX reflects the same spirit, so this partnership feels natural,” he said. He also mentioned Jazz’s goal to improve its digital services by offering premium and disruptive tech options to consumers in Pakistan.
The Nothing Phone (2) and (2a) have earned praise worldwide for their simple design and Glyph Interface. The LED strips on the back show notifications and perform other functions. With smooth software and solid hardware, these phones offer a clean, quick user experience.
The CMF Phone 1, part of Nothing’s CMF sub-brand, is aimed at budget buyers. It doesn’t sacrifice looks or performance. It features customizable back covers and a simple user interface, adding a fresh option to the mid-range market.
Farid Jan, CEO of Yellostone, shared his confidence in the success of Nothing’s debut in Pakistan. “We’re excited to bring this innovative brand here. Nothing is changing how phones look and feel, and we believe Pakistan’s users will love this new style,” he said.
Thanks to this partnership, RoX will help distribute Nothing’s phones through its online stores and retail outlets across the country. This will make the phones easy to find and get support for.
With Jazz’s wide online reach and Yellostone’s distribution skills, Nothing’s entry marks a new chapter for Pakistan’s phone market. The launch also hopes to boost competition in the mid and high-end segments, especially among Gen Z and tech-savvy buyers.
The phones will soon be available at Jazz service centers nationwide and can be bought online through the RoX app.
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