Apple’s recent event showcased the latest models, highlighting new features with Liquid Glass and iOS 26. The major hardware announcement was the iPhone Air, a new device in the lineup. The iPhone 17 and 17 Pro were also revealed, alongside updated Apple Watches and AirPods Pro. Here’s a recap of everything Apple shared at the iPhone 17 launch.
iPhone 17
The regular iPhone 17 models feature 6.3-inch, 120Hz displays with ProMotion. They also have slimmer bezels. Apple improved durability with Ceramic Shield 2, offering three times more scratch resistance.
The iPhone 17 runs on the new A19 chip. It’s faster and more efficient thanks to an improved neural engine, a six-core CPU, and a five-core GPU. Power efficiency gains provide an extra eight hours of battery life for the iPhone 17.
For cameras, the iPhone 17 boasts a 48MP main ultra-wide lens and a 12MP telephoto lens. The front camera is now a “center stage” camera. It offers better stabilization, a wider view, and a new square sensor for higher quality photos and videos. You can also take landscape shots without rotating your phone.
The iPhone 17 series starts at $799 for 256GB. Pre-orders begin Friday, September 12. Devices will be widely available on September 19.
Read more: iPhone 17 Launch Date and Price in Pakistan
iPhone Air
As expected, Apple introduced a new iPhone family member. The iPhone Air is their thinnest phone yet, measuring 5.6mm. It uses spacecraft-grade titanium. Ceramic Shield 2 protects both sides, making it more durable. The Air’s always-on screen is 6.5 inches, supporting ProMotion and up to 3,000 nits brightness.
The iPhone Air is powered by the A19 Pro chip. It includes a six-core CPU and a five-core GPU with new neural accelerators. The N1 chip supports Wi-Fi 7 and Bluetooth 6. The updated C1X modem is twice as fast as its predecessor.
The rear camera appears to have a single lens. It actually combines a 48MP Fusion lens and a 12MP telephoto lens. The front camera is the new center stage camera. It has improved stabilization and software for easy landscape photos and videos.
Apple states the iPhone Air offers “all-day” battery life. This is due to hardware and software features like Adaptive Power Mode. This mode learns your usage to manage power. The iPhone Air works with MagSafe battery packs, including a new slim one.
The iPhone Air starts at $999 for 256GB. Pre-orders open Friday, September 12. General availability is September 19.
Read more: iPhone Air: The Thinnest iPhone Ever at 5.6mm with Pro-Grade Power
iPhone 17 Pro
Apple completely rebuilt the iPhone 17 Pro models. They feature the first-ever aluminum unibody. It was designed to hold the largest battery in an Apple smartphone. It also has a better camera system and a new cooling system.
The new cooling system manages power and heat. A vapor chamber moves heat around the phone. This helps the phone cool down faster. It’s needed for the powerful A19 Pro chip.
The iPhone 17 Pro Max has a 6.9-inch screen. The iPhone 17 Pro has a 6.3-inch screen. The back is now Ceramic Shield 2. This makes the new iPhone tougher.
The cameras are on a raised area at the top. It includes a new 48MP telephoto lens. This lens offers 8x zoom at 12MP. It also provides 4x zoom at 48MP. Two 48MP wide and ultra-wide cameras are included. The front camera is 18MP.
These updates let Apple fit the biggest battery yet. The iPhone 17 Pro Max offers up to 39 hours of video. This is the longest battery life for any iPhone.
The iPhone 17 Pro starts at $1,099, and the iPhone 17 Pro Max starts at $1,199. It comes with 256GB of storage. Pre-orders begin Friday, September 12. They go on sale September 19.
AirPods Pro 3
AirPods Pro are back after three years. The AirPods Pro 3 look similar to the Pro 2. They now track your heart rate. The Fitness app has new workouts for this. You can track workouts with AirPods Pro 3 and your iPhone.
Audio is also better. Spatial listening is improved. Noise cancellation is four times stronger. New foam ear tips offer a better fit. Live translation is a new feature. It uses Apple Intelligence. A new gesture starts live translation. It speaks a foreign language into your iPhone. It then translates your reply back to that language. Battery life is about eight hours per charge.
AirPods Pro 3 cost $249. Order them today. They will be in stores on September 19.
Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE
Apple unveiled its thinnest and toughest smartwatch yet, the Apple Watch Series 11. It boasts double the scratch resistance of past models. For the first time, it supports 5G with a new modem. Enhanced internal components also boost its power efficiency. The watch can now detect high blood pressure using better algorithms and its heart rate sensor. Hypertension patterns trigger an alert in the Health app. Series 11 watches offer up to 24 hours of battery life on one charge, an improvement over previous versions.
After a two-year wait, the Apple Watch Ultra 3 is here. It features a larger, improved display thanks to LTPO 3 tech. Satellite connectivity keeps you connected anywhere. Emergency SOS is standard on all Ultra 3 models.
Read more: Apple Watch Ultra 3 and SE 3 with satellite messaging & health upgrades
The entry-level Apple Watch SE also receives an update. It now has an always-on display and optional 5G. The new S10 chip enables gesture controls, such as double-tap and wrist flick. The SE also offers sleep apnea notifications and a Sleep Score, similar to the Series 11. Battery life remains at 18 hours, but fast charging is now included.
The Apple Watch Series 11 starts at $399. The Ultra 3 is priced at $799, and the SE costs $249. Pre-orders are open now, with general availability on September 19.
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