A first look at Infinix‘s upcoming major smartphone release has been made public, confirming the company’s transition into a new design era. In addition, the announcement reveals that an external creative partnership will shape the brand’s upcoming flagship, igniting speculation regarding how this collaboration will affect future premium products.
As the launch window approaches, it is anticipated that additional information regarding the handset’s design and story will be provided.
Infinix and Pininfarina’s design partnership
The fact that the well-known Italian company Pininfarina is working on the design of Infinix’s next premium smartphone, which is known for its work on performance vehicles and iconic sports cars, has been made public for the first time. The Infinix Note 60 Ultra, designed by Pininfarina, will be the first device to reflect this partnership.
By incorporating the company’s heritage in elegance, engineering precision, and lifestyle-driven design, the alliance, according to Infinix, aims to elevate craftsmanship across its premium lineup.
Although the Note 60 Ultra’s specifications haven’t been released yet, Infinix claims that it will soon release information about its design philosophy and other aspects.
This is not Infinix’s first collaboration with an automotive design firm. The Note 30 VIP Racing Edition and the Note 40 series, both created with BMW’s DesignWorks studio, are examples of previous collaborations.
It appears that each project laid the groundwork for Infinix’s ongoing interest in design-driven partnerships by introducing distinct aesthetics that were influenced by motorsport.
When it launches soon, the Note 60 Ultra is likely to expand Infinix’s premium ambitions because it is expected to introduce a new design identity.
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