Apple loses $112b as iPhone 17 falls flat, fails to impress investors and buyers

Apple’s stock value dropped by over $112 billion in just two days. This caused anger among investors and buyers alike. Many investors sold their shares. They were not impressed with the new product lineup.

Apple’s stock fell 1.5% right after the September 9 announcement. The next day, it dropped another 3.23%. The stock closed at $226.79. Experts believe this is more than just investors taking profits. It shows real worries about Apple’s innovation. People are concerned about profit margins. They also wonder about Apple’s standing in the AI race.

Wall Street expected big changes with this product cycle. They wanted something disruptive. Instead, the new iPhones only offered minor design updates. Hardware changes were also small. Investors had hoped for truly new ideas. They wanted models with significant, unique upgrades.

A major disappointment was Apple delaying its Siri update. This was pushed to 2026. This news significantly upset investors. It played a big part in the stock’s recent fall.

Wall Street had banked on AI to boost Apple’s growth. However, delaying key AI features puts Apple behind rivals. Companies like Google and Samsung are ahead in AI. Apple’s stock has seen a big drop this year. It was down 6.4% even before the iPhone 17 launch.

Microsoft and Nvidia have seen huge gains. Their AI leadership has driven this success. Analysts are voicing growing worries. They fear Apple is losing its innovative edge.

This could happen if it doesn’t catch up in AI soon. DA Davidson’s report stated this clearly: “Growth will stay limited until Apple can reshape its products.” The company that once created new product types now faces pressure. It must prove it can do so again.

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