Instagram is trying out an innovative feature that secures Reels with a secret code, accessible only to viewers who can solve a hint. As reported by TechCrunch, this new addition is designed to enhance creator engagement by providing a unique experience for loyal followers.
How It Works
With this feature, creators can lock their Reels behind a code that viewers can unlock by figuring out a clue. For example, a creator might share a hint like “my favorite food,” and only those who know the creator well can guess the right answer.
An illustration from Instagram’s Design account showed how this works: a Reel was secured with the hint “1st # in the caption,” which pointed to the first hashtag used—“Threads.” Viewers who successfully identified the hashtag gained access to a special Reel announcing the Design account’s launch on Threads.
Potential for Engagement and Brand Promotion
This feature could be a valuable asset for creators aiming to increase engagement or for brands looking to foster a sense of exclusivity around product launches. Fans and followers may find it exciting to solve the clues and unlock content that isn’t available to the general public.
Moreover, it offers a fun way for creators to engage with their audiences, providing personalized or secret content that isn’t open to everyone. There’s also potential for playful applications, such as hiding inside jokes among friends.
Similar Features
This feature is reminiscent of Instagram’s previous “Reveal” tool, which allowed creators to share hidden Stories that followers could unlock by sending a direct message. While Instagram is currently testing this code-locking feature, it remains uncertain when or if it will be made available to a broader audience.
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