Apple has officially announced its yearly “Awe Dropping” event for September 9. The company is expected to reveal its new iPhone models. Updates for Apple’s smartwatches and headphones are also expected. The announcement starts at 10 a.m. Pacific Time. It will be available to watch worldwide.
Expected Device LineUp
- iPhone 17 Series
Apple is expected to unveil four models:- iPhone 17 (Standard) – Featuring the new A19 chip and enhanced camera capabilities.
- iPhone 17 Air – A newly introduced ultra-thin variant, reportedly about 5.5 mm thick, to replace the Plus model.
- iPhone 17 Pro and Pro Max – Set to include redesigned rear camera modules, a 48 MP telephoto lens with up to 8× optical zoom, and superior display features such as ProMotion refresh rate.
- Apple Watch Series 11, Ultra 3, and SE 3
Expected enhancements include advanced health-tracking features, enhanced connectivity, and possibly satellite communication capabilities. - AirPods Pro 3
Anticipated upgrades include improved active noise cancellation, spatial audio functionality, and potentially integrated biometric sensors. - Software Releases
Final versions of iOS 26, watchOS 26, and enhancements under the broader Apple Intelligence initiative, including a new “Liquid Glass” interface are expected to accompany the hardware announcements. - HomePod mini and Apple TV 4K
The HomePod mini might receive a new chip and upgraded smart-home compatibility, while the Apple TV 4K could see improved performance and interface refinements.
Foldable iPhone
Despite ongoing speculation, Apple’s first foldable iPhone is not expected at the September launch. Multiple reports suggest the device is slated for introduction in 2026, with a possibly groundbreaking redesign to mark Apple’s 20th iPhone anniversary in 2027.
Expected Price in Pakistan
Demand for Apple products is high in Pakistan. However, high import duties, PTA fees, and changing currency values greatly increase prices. Apple does not sell products officially in Pakistan. These estimates are derived from international MSRPs, converted at current exchange rates, and combined with typical local costs.
Assumptions and Methodology
- MSRP Reference – 2024’s iPhone 16 series pricing is used as a benchmark.
- USD to PKR Conversion – Estimated at ₨ 282–₨ 286 per US$1 as of late August 2025.
- PTA Tax – Based on current structure.
- Local Importer Margins and Overheads – Estimated at an additional 10–15%.
Estimated Pakistani Price Ranges
| Model | USD MSRP Estimate | MSRP × PKR | PTA Fee | Subtotal (MSRP + PTA) | With Local Costs (10–15%) |
|---|---|---|---|---|---|
| iPhone 17 | $799 | ₨226,900 | ₨154,000 | ₨380,900 | ₨419,000–₨438,000 |
| iPhone 17 Air | $899 | ₨255,600 | ₨162,000 | ₨417,600 | ₨459,000–₨480,000 |
| iPhone 17 Pro | $999 | ₨284,000 | ₨198,000 | ₨482,000 | ₨530,000–₨554,000 |
| iPhone 17 Pro Max | $1,199 | ₨341,000 | ₨214,000 | ₨555,000 | ₨610,000–₨637,000 |
Market Outlook
Apple’s premium devices are popular in Pakistan. Even with higher costs, people still want them. Analysts expect strong interest in the new iPhone 17 series. Wealthy city buyers and businesses are likely to be key customers. The new Air model could appeal to users wanting top performance. It offers a thinner, lighter design. This provides a middle option besides the Pro models.
Apple’s event on September 9 will feature new hardware. Expect a very thin “Air” iPhone. Camera and screen improvements are also planned. Pakistan will receive these products after the global release. However, consumers should prepare for higher prices due to PTA Taxes. A foldable iPhone is something to watch for in 2026.
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