A recent wave of AI-generated images that replicate the visual style of Studio Ghibli has led to a notable increase in ChatGPT usage, putting pressure on OpenAI’s servers and prompting temporary restrictions on its image-generation tool.
Trend Drives Record Growth
This trend picked up steam as users on social media began sharing artwork that echoes the hand-drawn charm of beloved Ghibli films like Spirited Away and My Neighbor Totoro. As a result, the number of weekly active ChatGPT users soared past 150 million, according to Similarweb data—the highest figure recorded this year.
OpenAI’s CEO, Sam Altman, noted that the platform welcomed one million new users in just one hour, showcasing an extraordinary growth rate. For context, it took five days to reach that milestone after ChatGPT was first launched over two years ago.
Record Downloads and Revenue
Data from SensorTower revealed that the ChatGPT app hit record levels across several important metrics last week. Global downloads rose by 11%, weekly active users increased by 5%, and in-app purchase revenue climbed by 6% compared to the previous week.
Platform Struggles With Demand
This sudden influx of traffic has led to some technical issues. Users have experienced slow performance and occasional outages as OpenAI imposed limits on the image-generation tool to stabilize its services. The company acknowledged the challenges and indicated that delays in upcoming features are likely as they work to meet the growing demand.
The rise of AI-generated art in the style of Studio Ghibli has sparked legal discussions. While copyright law typically protects specific works rather than artistic styles, legal experts suggest that the situation remains uncertain. Attorney Evan Brown from Neal & McDevitt stated, “The legal ramifications of AI-generated images that mimic Studio Ghibli’s unique style are still not clear.”
Miyazaki’s Past Criticism of AI Resurfaces
An interview from 2016 with Ghibli co-founder Hayao Miyazaki has resurfaced amid this trend. In the interview, the director expressed his criticism of AI-generated visuals, stating, “I am utterly disgusted. I would never wish to incorporate this technology into my work at all.”
OpenAI has not revealed if its models were trained using Ghibli-style images or if they have tackled particular issues regarding copyright or data usage related to their image-generation tools.
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