Samsung is considering a new partnership with AI startup Perplexity. The goal is to add Perplexity as a default AI assistant on the upcoming Galaxy S26 phones. This move could change how Android users interact with AI on their devices.
A Bloomberg report states Samsung is in talks to preload Perplexity on next year’s Galaxy S26 models. If successful, this will be one of Perplexity’s biggest mobile deals after its work with Motorola.
This does not mean Google’s Gemini will disappear. It will still be the main assistant by default. Instead, Samsung plans to give users a choice at setup. They can select either Gemini or Perplexity. Users will also be able to switch assistants later through settings.
This partnership might shake up Google’s hold on mobile AI. Bixby, Samsung’s assistant, still lags in features. Adding Perplexity could help Samsung stay competitive in AI on phones.
Samsung doesn’t plan to ditch Gemini but wants to expand user options. The idea is to go beyond existing experiences, offering Galaxy users flexibility and access to potentially better-performing assistant technology.
The deal could also lead to other changes. Samsung might include Perplexity features directly in Samsung Internet, its default web browser. This could challenge Google Chrome, the most-used browser on Android.
Bixby could also improve by adopting ideas from Perplexity. This would help Samsung’s assistant become smarter and more aware of context.
Samsung’s move with Perplexity fits its long-term plan. The company prefers to buy instead of developing AI completely on its own. This helps build a stronger AI ecosystem.
The deal also shows how Samsung and other big tech firms are moving away from relying solely on Google’s search and AI. Many brands want more control over their AI tools and search options on phones.
Samsung Perplexity AI Deal: What This Means for Users?
For Galaxy S26 buyers, the assistant landscape may look very different:
- Two default AI assistant options: Gemini and Perplexity.
- Choice at setup: Users select their preferred assistant when they first power on the device.
- Switchable anytime: Settings will allow users to toggle between assistants after setup.
- Smart integration: Perplexity may be built into Samsung apps for deeper AI-powered experiences.
Final Thoughts
As Samsung prepares to launch the Galaxy S26 in early 2026, this change could significantly impact the way AI is utilized on phones. If the deal with Perplexity goes through, Samsung may offer more choices. It could also challenge Google’s dominance in mobile AI and search.
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