A potential reorganization within Samsung’s operations is currently being evaluated, particularly regarding the design of its Exynos chips. At present, the Exynos design is managed by Samsung LSI; however, internal discussions suggest that this responsibility may be transferred to Samsung MX, the division responsible for the Galaxy smartphone series.
The objective of this proposed transition is to unify the chip design team within Samsung MX, to improve the performance of Exynos chips, and to enhance the user experience on Galaxy devices. The manufacturing of the system-on-chips would still be overseen by Samsung’s Foundry division.
Despite the anticipated advantages, this proposal has reportedly ignited internal discussions. Reports indicate a division of opinion among board members, with some employees in favor of the change while others are opposed.
The consideration for shifting the Exynos chip design arises from recent performance issues within the LSI division. This segment has experienced multiple delays, particularly failing to meet deadlines for the Galaxy S25 and S23 series, which has impeded the timely launch of the Exynos 2500. Additionally, when Exynos chips are released, they frequently do not measure up to their Qualcomm Snapdragon counterparts.
Even if Samsung successfully merges the chip design team into its MX mobile division, another challenge remains: the Samsung Foundry. This division has faced difficulties in recent years, struggling to keep up with industry leader TSMC in terms of advanced manufacturing process technology. This technological gap poses a significant challenge to Samsung’s overall chip strategy.
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